Scan-N-Land

Somebody must be reading online ads

Does anyone really read the advertisements on news Web sites?

I don't, but someone must since many forecasters such as UBS, Fitch and Credit Suisse are predicting flat spending in tradional media advertising and double-digit increase in Internet advertising, according to the New York Times.

I guess the media shouldn't really be alarmed if they are still getting the revenue, just in a different category. But since most newspapers' news hole is based on advertising space, will that lead to smaller daily editions with more new content being produced for the Web?

I hope not. I guess I'm old fashioned and still like to hold my newspaper in my hands. The Web should be a place to get breaking news out or to update stories, but I still believe in the printed word.

-- Mark H.

posted by Mark H. @ 12/05/2006 01:20:00 PM