Scan-N-Land

more on the Democrats' use of technology

Just got a download from Ben Self, the party's tech director.

In Montana, he said, the party made 10,000 calls into the state to find out who Tester's supporters were and used their consumer marketing criteria to extrapolate "what a Tester supporter looked like." That enabled them to identify the additional supporters they contacted in the Senate campaign.

Self also showed off the Democrats' "party builder," a new online tool that Dean believes is helping the party build support among younger voters.

It combines elements of party organization and facebook and is publicly available at www.democrats.org/partybuilder. Dean says that it's "going to transform how we do politics."

--kkiely

posted by Mark H. @ 12/02/2006 12:27:00 PM