Scan-N-Land

Best news sites for 25-to-34 year olds

Here's some interesting information for Web designers, compiled by the American Society of Newspaper Editors:

A review of the best newspaper Web sites for 25-to-34 year olds found they:

• Were simple to navigate.
• Were local first.
• Offered a news lineup hierarchy so readers could quickly find the top stories of the day. In many cases, front-page stories didn't automatically become home page top stories.
• Included news updates early in the morning.
• Clearly distinguished ad content from editorial content — one of the major challenges Web sites face. The 25-to-34 year olds say ad content is important to them in print and online, and for this reason it is important to be upfront with them about advertising vs. news.
• Offered depth through archives and Web extra content.
• Provided extensive and searchable entertainment listings.
• Included special Web sections, photo galleries, multimedia.
• Through content, photos and design, showed viewers where they were, what the community was about.

Janey Adams

posted by Mark H. @ 11/29/2006 08:59:00 PM