Scan-N-Land

Yahoo follows Google lead to team up with papers

First Google announced a deal through which it would start selling advertising space in some newspapers.

Now Business Week Online reports that Yahoo has struck a deal with some newspapers including Hearst and Media News that would include classifieds, local news and content packages based on general themes, like travel.

This could drive more traffic to Yahoo’s help-wanted site HotJobs, which trails its key competitors including CareerBuilder.com that is co-owned by Gannett, Tribune and McClatchy (which got CarreerBuilder with its KnightRidder purchase).

Newspapers would supply content including help-wanted ads. In return, they would get a cut of the ads sold around search results of their content.

It definitely appears as if newspaper executives are embracing the Internet as not only a means to server their readers, but also as a way to bolster sagging advertising and circulation revenue.

--Mark H.

posted by Mark H. @ 11/20/2006 02:01:00 AM